The Evolution of the Microprocessor Essay -- essays research papers

The Integrated Circuit: The Evolution of an Electronic Miracle The chip developed through the span of numerous long stretches of examination, and individuals everywhere throughout the world appreciate the advantages of this electronic supernatural occurrence. It is hard to consider whatever has influenced present day life more than this development. PDAs, wristwatches, number crunchers, autos, sound systems, TVs, and PCs are only a couple of the a huge number of electronic gadgets that have a microchip at the core of its activity. Throughout the years, three significant achievements happened to quicken the introduction of the chip: the vacuum tube, the transistor, and the coordinated circuit. The Vacuum Tube American physicist Lee De Forest created the vacuum tube in 1906. Be that as it may, one must think back to 1879 when Thomas Edison previously uncovered the glowing electric light to see how De Forest built up his thought. Edison’s innovation comprised of a leading fiber mounted in a glass bulb. Power going through the fiber made it heat up and made a vacuum that kept the fiber from oxidizing and catching fire. In 1883, Edison recognized electrons coursing through the vacuum from the lit fiber to a metal plate mounted inside the bulb. This got known as the Edison Effect, however he didn't build up this specific revelation any further. In any case, British physicist John Fleming found that the Edison Effect likewise recognized radio waves and changed over them to power. In 1904, Fleming originally flaunted his two-component vacuum tube known as the Fleming diode that changed over an exchanging current (AC) signal into direct current (DC) (Kuphaldt). The Fleming diode comprised of a radiant light with an additional terminal inside. Electrons bubbled off the outside of the metal plate and into the vacuum inside the bulb as the fiber became white-hot. At the point when the additional anode turned out to be more positive than the fiber, an immediate current moved through the vacuum demonstrating that AC signs could be changed over into DC. One of the principal employments of the Fleming diode was to distinguish powerless signs created by the new remote message. Afterward, the diode vacuum tube was utilized to change over AC into DC for power supplies in electronic hardware (Kuphaldt). Numerous creators attempted to improve the Fleming diode, yet the one in particular who succeeded was American designer Lee De Forest. In 1906, De Forest int... ...light. References Bellis, M. The History of Computers. Recovered Mar. 03, 2005, from About.com site: http://www.inventors.about.com/library/blcoindex.htm. Hoff, T. Intriguing Facts about the Invention of the Microprocessor. Retreived Feb 28, 2005, from Idea Finder site: http://www.ideafinder.com/history/developments/microprocessor.htm IC Knowledge. History of the Integrated Circuit. Recovered February 28, 2005, from IC Knowledge site: http://www.icknowledge.com/history/history.html. Kuphaldt, T. R. Early Tube History. Recovered Feb. 24, 2005, from All About Circuits Web webpage: http://www.allaboutcircuits.com/vol_3/chpt_13/2.html. Lindberg, A. A. The History of the Integrated Circuit. Recovered Mar. 03, 2005, from Nobelprize.org Web webpage: http://nobelprize.org/material science/instructive/integrated_circuit/history Maxfield, C. also, Brown, A. Recovered Feb. 24, 2005, from The History of Computers Web webpage: http://www.maxmon.com. Riordan, M. also, Hoddeson, L. (1997). Gem Fire-The Birth of the Information Age. New York, NY: W.W. Norton and Company Inc. Sullivan, J. (Ed.). (1988). The Chipmakers. Alexandrea, VA: Time-Life Books. (Understanding Computers Series)

The Third Twin Essay Example For Students

The Third Twin Essay The Third Twin by Ken Follett is a sort of puzzle book. It makes you take a gander at various parts of the story. At the point when you think you know whats happening it isn't generally what you think. Dr. Jeannie Ferrami, a researcher supported by a college who is doing an examination on twins is one of the fundamental characters in the story. Jeannie Ferrami is tall with long earthy colored hair and is additionally athletic. Steve Logan an understudy at another school is likewise a significant character in the story. Berrington Jones the leader of the school reserves Dr. Jeannie Ferrami until Jeannie finds something Berrington didnt need her to know. Ricky Phillips Berringtons child is a twin just and he has a little influence yet with a major effect on the story. Lisa Miller who is Jeannies closest companion comes right on time into the story assuming an extremely emotional job, another little character is Dennis Pinker one of the twins in the story who is a killer and is likewise being considered He is one of Steve Logans twin siblings. We will compose a custom article on The Third Twin explicitly for you for just $16.38 $13.9/page Request now Lisa Miller and Jeannie Ferammi are play tennis at the college they work for while changing in the storage space a fire breaks out in which Lisa is gotten. Ricky Phillips acts like a security watchman and ushers the lady out of the storage space all with the exception of Lisa who he assaults in the storage space. Not long after Ricky leaves Jeannie goes into the storage space searching for Lisa who she discovers oblivious and calls the fire fighters to assist her with getting Lisa out. Lisa then winds up at the police headquarters recording a report and giving a depiction of the man whom assaulted her. The following day Jeannie finds a match in the framework she made to help her as she continued looking for twins. In her examination Jeannie is attempting to demonstrate that twins have a similar personal conduct standards as different twins. In Jeannies framework she concocted Steve Logan and Dennis Pinker and discovered Steve Logan was a model understudy at a school grounds across town and Dennis Pinker was a sentenced killer at a state jail. Dr. Jeannie Ferrami contacts Steve Logan and Dennis Pinker. Steve Logan appears at Jeannies office not comprehending what's in store he doesnt realize that he has a twin until Dr. Ferrami discloses to him what she discovered dependent on her PC program. Jeannie then inquires as to whether he was embraced or if his mom put a kid up for reception Steve answers no, however then contemplates internally he may be received. Once Ste ve is finished with the meeting Dr. Ferrami discloses to him she will visit Dennis Pinker Steves twin sibling to promote her researchOnce Steve returns home he goes to his room and ponders internally imagine a scenario where I was received for what reason did my mom keep it from me. Once Steve is called to the supper table he quickly inquires as to whether he is received, and when his mom discloses to him no he inquires as to whether he had a twin sibling; by and by she says no. Steve Logan is know confounded, was Dr. Ferramis PC program wrong. The following day Jeannie visits the prison where Dennis Pinker is and with one look she discovers they are twins, with no doubt as far as she can say she feels just as they are twins. She before long finds Steve Logan and Dennis Pinker are not all that much however yet they look so much similar. When Jeannie is finished talking Dennis she gets in her vehicle and goes to a doughnut shop. Once at the doughnut shop she finds a tall dim haired man who she believes is Steve Logan so they plunk down and have espresso. When finished with the espresso Jeannie inquires as to whether he needs a ride and he says sure. As Jeannie is driving on the interstate Steve unexpectedly begins contacting her when Jeannie advises him to stop he hurls himself on her, at that point Jeannie makes a sharpe turn and tosses The man out. Once Jeannie returns home she begins shouting and secures herself her vehicle where she calls the police. As Jeannie is calling the police Steve approaches the window and asks what occurred and she advises Steve to leave. .uf96c0ffaed12e653b0460ad01b925bc8 , .uf96c0ffaed12e653b0460ad01b925bc8 .postImageUrl , .uf96c0ffaed12e653b0460ad01b925bc8 .focused content zone { min-stature: 80px; position: relative; } .uf96c0ffaed12e653b0460ad01b925bc8 , .uf96c0ffaed12e653b0460ad01b925bc8:hover , .uf96c0ffaed12e653b0460ad01b925bc8:visited , .uf96c0ffaed12e653b0460ad01b925bc8:active { border:0!important; } .uf96c0ffaed12e653b0460ad01b925bc8 .clearfix:after { content: ; show: table; clear: both; } .uf96c0ffaed12e653b0460ad01b925bc8 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; progress: obscurity 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .uf96c0ffaed12e653b0460ad01b925bc8:active , .uf96c0ffaed12e653b0460ad01b925bc8:hover { murkiness: 1; progress: darkness 250ms; webkit-change: obscurity 250ms; foundation shading: #2C3E50; } .uf96c0ffaed12e653b0460ad01b925bc8 .focused content region { width: 100%; position: relativ e; } .uf96c0ffaed12e653b0460ad01b925bc8 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enrichment: underline; } .uf96c0ffaed12e653b0460ad01b925bc8 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uf96c0ffaed12e653b0460ad01b925bc8 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-tallness: 26px; moz-outskirt span: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .uf96c0ffaed12e653b0460ad01b925bc8:hover .ctaButton { foundation shading: #34495E!important; } .uf96c0ffaed12e653 b0460ad01b925bc8 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .uf96c0ffaed12e653b0460ad01b925bc8-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uf96c0ffaed12e653b0460ad01b925bc8:after { content: ; show: square; clear: both; } READ: SAILING WITH CHRISTOPHER COLUMBUS EssayOnce the police show up Jeannie needs Steve captured however Steve says he hasnt did anything, and the neighbor exits and asks whats happening Jeannie lets them know Steve attempted to assault her an hour back. The neighbor at that point reveals to them that that is inconceivable Steve has been staying here sitting tight for you to return for a considerable length of time it couldnt be him. After Jeannie has Steve discharged and welcomes him in, Steve then asks how the meeting with Dennis went she clarified he is certainly your twin she disclosed to Steve they are actually indistinguishable, at that point includes so is another person. The man which attempted to assault her looked precisely like Steve so she recommends possibly theyre triplets, and later found another match with her PC program Bill Stein a game software engineer from uptown New York, so Jeannie visits. Once in New York she has the police escort her to Bill Steins house to address him. Once at Bill Steins house the police question him asking him where he was a few days ago Bill discloses to them he was grinding away taking a shot at a game program and his manager affirmed so he was free. After the police examined him Jeannie inquired as to whether he were received and he said no his folks had him since birth. Once Jeannie returns from New York She discloses to Steve he was another twin, however he says he wasnt received simply like you and Dennis. Thinking about what was happening she broke into Berrington Jones office and look on his own documents she discovered that right off the bat during the 70s Berrington and two or three different folks were in an administration scheme in which they consolidated hereditary qualities and thought of the ideal officer, they set up the hereditary qualities and planted them into eight lady whos spouses were men in the military. They planted the sperm in the lady when they desired standard exams. Once Jeannie got some answers concerning this she stood up to Berrington and had his child captured. There was somewhat more to the closure yet perusing the book is much superior to hearing it from me. The story finished with all the twins realizing they were hereditary examinations and simply asking why. I think the creator was attempting to reveal to us that things were not generally what they appear. Bibliography:The Third Twin by Ken Follet

The Best Day of My Life Essay Example for Free

The Best Day of My Life Essay The most significant day of my life was the point at which I got my nursing permit. I was exceptionally glad for myself that I at long last accomplished my fantasy about turning into a medical caretaker. Through control and difficult work I had the option to grasp this day with great enthusiasm. Since the time youth I have known the estimation of strong instruction and furthermore having a significant calling. Training is particularly significant alongside being present in our regularly evolving everyday occasions. Another significant factor is having a calling based on your very own preference . Everything came to me when I was a kid. Throughout my late spring excursion I used to visit my grandparents. Each morning they would peruse the day by day paper and would talk about what they read a while later. I making the most of their vivacious discussions about the occasions of the day. They would frequently remember me for their conversations and got some information about specific themes. At ten years old I viewed a news channel where they secured the overwhelming death toll and property in South America during a seismic tremor. My heart trembled, I was sweating and I began to cry. I was influenced to such an extent that my legs started to shake. I went to my mom and said,†Oh my gosh what would we be able to do to help those poor victims?† She gave me an embrace, carried me to another room, and worked out a check for fifty dollars. From that day on I understood that my energy in life was to be of administration to those out of luck. The estimation of centered order and difficult work incorporates all parts of life. I took in a lot about order during nursing school. Order and difficult work is essential for all accomplishments, particularly exceptional accomplishments. Order goes connected at the hip with difficult work. Order makes it conceivable to bear the vigors of difficult work, making it productive and inevitable over the long haul. I likewise understood that control is vain without difficult work. These two characteristics empowered me to endeavor forward towards my occasionally slippery prize. It is by just understanding that the world is in urgent need of help and by perceiving the significance of proceeding with instruction, yet in addition by the extending gainful impact to every one of those included that we can genuinely inspire our planet by seeking after a course of unrestricted assistance. My continuous journey has out of the blue presented to me a genuine feeling of boundless Joy, unanticipated returns, and a significant feeling of inward harmony and love.

The Ethical Breach of the Business Man - Literature Essay Samples

Arthur Miller’s All My Sons explores the relationship between father and son, and the lengths a man will go to for his family and for himself. The main character, Joe Keller, is a father who believed his greatest achievement was his son, and the business he built to provide for his family. In the true spirit of a businessman, Joe had to step on others to reach the top and to create his thriving business that he is desperate for his son, Chris Keller, to accept and be proud of. Joe’s character has experienced trauma with the loss of his other son, Larry Keller, in WWII and the strain that the loss had on the health and well-being of his family that may make him seem worthy of pity. However, Joe’s life contained multiple selfish decisions of fraud and corruption that spilled the blood of innocent young war heroes. Joe Keller is a self-absorbed man with an egocentric disposition to promote his own self-interest; he ruins the lives of others by causing death, insanit y, grief, loss of love, and unfair imprisonment, making him a character unworthy of sympathy. Joe Keller’s selfishness stained his hands red as his actions led young military men to die. Joe owned and operated a mass production factory that during wartime made airplane parts with his partner Herbert Deever. One night the machines produced over one hundred defective engine heads, and the next morning the army began to demand more airplane parts, but the only ones available were those with cracks. Under the direction of Joe, Herbert illegally welded over the cracks and shipped the parts to the army. The defective engine parts caused the death of twenty-one pilots in the war. When Chris finally learned the truth after three years of his father deceiving him, Joe tells Chris, â€Å"I’m in a business, a man is in business; a hundred and twenty cracked, you’re out of business; you got a process, the process don’t work you’re out of business; you don’t know how to operate, your stuff is no good; they close you up, what could I do, let them take away forty years, let them take my life away?† (69) Joe selfishly felt that the business he built for his family and his son, which he considered his life, was more valuable than the innocent lives of those American soldiers whom he had a duty to through supplying them with quality aircraft parts. Moreover, Joe’s greedy disposition to operate a successful business not only murdered men, but he also sent his business partner, neighbor, and friend to prison for his own crime. When the process was producing the defective parts, Herbert called Joe from the factory to tell him of the trouble, and he asked Joe what he should do. Joe refused to come down to the factory, but he told him over the phone to weld over the cracks and ship out the parts. Joe knew a phone call would never be enough to indict him in court, because â€Å"on the telephone you can’t have any responsibility.† (54) When the law came knocking Joe denied any connection to Herbert’s actions and allowed his partner to take the fall. Joe was a free man while Herbert served a sentence of years in prison. Joe spent years trying to justify to himself that his decisions were right because his business was his life and legacy to his son Chris. However, his actions were purely selfish and devastat ing to those around him because Joe’s self-interest killed men, ruined his friend’s life, and allowed him to avoid the criminal punishment. Some may argue that Joe Keller deserves sympathy from the audience because of the pain and suffering that the war brought to his family. Joe’s son, Larry Keller, was reported dead soon after Joe was arrested and tried for the defective parts. Larry’s death led to mental insanity of Joe’s wife, Kate, as she struggled to grasp the reality of her grief through ongoing hope and denial. She continued to believe Larry would come home alive because his body was never found and she insisted for years that, â€Å"†¦everybody has got to wait,† (68) for his return. Joe struggled with the internal guilt that he may have caused his son’s death through his faulty engine parts, but he tried to reassure himself that Larry never flew a P-40 aircraft which are the planes his parts caused to crash. Joe’s family endured serious hardship through the stress of keeping Joe out of jail and the grief of losing one of their two sons while Chris continued to be at risk in the war too. However, it is Joe’s own fault that his family experienced those traumas. Near the end of the play, it is revealed to the family through a letter written by Larry that when he heard the news of the twenty-one young men in the military, like him, who were killed by his father’s action, Larry killed himself. Larry committed suicide at the grief he experienced from discovering his father’s selfish murderous actions, which he expressed in the letter saying, â€Å"I can’t bear to live anymore.† (83) Joe brought on the pain and suffering of his family’s grief through his egotistical disposition and self-absorbed mindset to promote his business above all else, making him a character undeserving of pity. Joe Keller’s character proved to be driven by selfishness to the very end when he committed suicide, adding to the ruin of the lives of others around him. This final selfish act of cowardice shows that Joe is a character unworthy of the audience’s sympathy. Joe’s suicide was his selfish way of avoiding the consequences and shame once the community and the law learned the truth about him and Deever. His selfish action of allowing those military men to die caused Larry’s suicide and caused Chris to view Joe as more of an animal than human, unworthy of forgiveness simply because of their father and son relationship. Joe says, â€Å"For you, Kate, for both of you, that’s all I ever lived for†¦,† (78) and once he realizes that he has lost the love and loyalty of his family, especially all of his sons, he ends his life. Joe made decisions whose consequences caused deaths, insanity, prison terms and heartbreak as Joe hurt his friends, wife, inn ocent men, and all of his sons. The central figure of All My Sons, ultimately, is a self-absorbed man unworthy of sympathy because of his character’s egocentric disposition and selfish actions that ruin the lives of others. Joe Keller considers his business and his family his greatest achievements, and does not allow morals or values to stand in his way of producing a successful legacy to leave behind to his son Chris Keller. Joe’s narrow-minded drive to promote only his own self-interest led to the death of innocent military heroes, the unfair imprisonment of his business partner, the insanity of his wife, the loss of love and respect from his only living son Chris, and the suicide of his son Larry. In a final display of selfishness, Joe Keller takes his own life, adding more suffering to his already broken family, and this final cowardly act proves his character is too narcissistic and self-absorbed to be worthy of audience sympathy, empathy or pity, regardless of the suffering he himself may have e ndured.

The Marketing Communication Process - Free Essay Example

Sample details Pages: 8 Words: 2484 Downloads: 5 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, direct marketing and public relations. The above were examined and explored in this discussion where each was found to have individual and specialised use and contribution to the marketing communication process. Don’t waste time! Our writers will create an original "The Marketing Communication Process" essay for you Create order The process is an interdependent series of marketing efforts that require companies and marketers to take stock of the attributes and shortcomings of their product or service to construct a plan that achieves successful outcomes. The application of the marketing communication process is not a dogmatic discipline, but rather one that requires an understanding of the relative strengths and weaknesses of each component. This provides the basis for understanding how components can work together to address differing product and service demands. Understanding Marketing Communication and Advertising The mass media benefits of advertising is a key component as it offers the means to reach and influence the broadest cross section of consumers in a highly cost effective manner (Gilbody et al, 2005). The mediums employed represent television, broadcast, print and online techniques along with billboards, signs, posters and other forms that put the product message in front of the public. One of the challenges is waste and targeting. The mass media approach means that whilst the ad placements can be positioned to meet certain demographic and psychological aspects of the target audience, the imprecise approaches of television, broadcast and varied print mediums means that the advertising efforts will be either seen by non-target profiles or potentially lost in a sea of what is termed as advertising clutter (Rotfeld, 2006). Advertising clutter is defined as a large amount of advertising messages that bombard a consumer during television programs, the pages of magazines or in other p rint or broadcast mediums (Rotfeld, 2006). The number of ads tends to cause consumers to either ignore these efforts or to tune them out unless the creativity used in the messages specially appeals to a consumer need (Fill, 2005). The above are distinct challenges faced by marketers in the use of advertising that are highly difficult and complex to execute. Whilst consumers can be classified and grouped into general categories, the differing stages represented by their decision making process in terms of readiness and intent to purchase poses additional hurdles faced by using mass media advertising (Chan et al, 2009). Frequency and repetitiveness represent the general tool used to address the above, however, depending on the medium used, such as television and magazines, these measures (frequency) can be highly expensive (Kelly and Jugenheimer, 2008; Fill, 2005). Overcoming the above costs aspects as well as clutter and the tendency to ignore ads represents a distinct challeng e for marketers. The solution lies in crafting a mixture of advertising, personal selling, sales promotion, direct marketing and public relations that provide enough frequency and exposure to counteract the indicated clutter and tendency to ignore ads, whilst meeting the dictates of a cost effective budget. Contribution of Personal Selling to Marketing Communications Depending on the nature of the business, the products being offered and the size of the company, personal selling can represent either an efficient or highly costly mode of marketing communication (Baker and Hart, 2008). Whilst in most cases the sales personal are paid by commission, the percentage of the sale that needs to be devoted to this approach has to be high enough to induce top flight personnel to participate (Ross et al, 2005). The potential to sell enough units to enable them to earn a good wage is a critical factor in attracting better qualified individuals (Ross et al, 2005). More importantly, the product has to be suited to this type of approach. Other challenges include being able to develop suitable potential sales prospects that represent lead generation created by advertising, offers, website visits, promotions and in some cases cold canvassing techniques (Smith et al, 2006). The challenges are to reduce the per unit sales expense low enough to justify its use and the payment of commissions. In terms of an example of the above, this means that the item must be highly suited for direct selling. Insurance, brokerage services, real estate and cars are prime examples (Hendershott and Zhang, 2006). This is due to the complexity of choices in terms of product types where explaining and establishing a rapport with the consumer is a key part of the process (Hendershott and Zhang, 2006; Fill, 2005). The built in margins in these products and services is high enough to absorb the commission and sales administration costs that include hiring better quality personnel. As pointed, personal selling, in lieu of mass product distribution in stores, chains or using the Internet is not suited to many types of products or services. Typically, companies such as electronics (computers, home appliances, banking and other products or services) utilise amended customer service call in centres where operators are trained to refer customer to a sales department when it is discovered a new or replacement product is either needed or desired (Piercy and Rich, 2009). This is a form of personal selling that is organised as part of normal business functions, in order to aid in generating sales whilst keeping costs low. As is the case with the marketing communications process, in order to address the varied challenges faced by targeting and reaching the right prospects in a cost effective manner, a combination of various segments of the five marketing communications process elements needs to be used that suits the individual situations, products and other aspects of each company. Apple is a key example of a company that uses all forms of the five elements in conjunction with personal selling that consists of the Apple Store outlets, service and the Internet (MuÃÆ' ±iz and Schau, 2007). It also utilises varied forms of sales promotion, direct marketing and public relations in a multi-pronged effort to reach as broad a potential audience combin ed with frequency and exposure to create the conditions to generate sales (Shimp and Andrews, 2013). This is an example also employed by automotive and other companies (insurance, banking, etc.). Benefits of Sales Promotion in Marketing Communications This is a form that in most cases uses purchase incentives to lure customers to buy based on varied reasons (Gronroos, 2004). It can be seen in supermarkets where varied products and produce carry two for one offers to generate sales using savings as the lure. Other inducements represent discounts during off seasonality buying lows such as January for cars, or May and June price discounts for computer equipment that usually spikes in August, as part of back to school specials (Alawadi et al, 2006). Basically, all companies use some form of sales promotion to generate sales based on seasonality or competitive factors that are used in conjunction with other marketing communication processes. The key challenge that marketers face in terms of the use of this method is not devalue the perceived worth of their products by using too many sales promotions that customers are quick to see as efforts to gain sales (Alawadi et al, 2006). Apple is a prime example of a company that makes limi ted use of sales promotions, and when they do, it primarily consists of adding additional memory or other features as part of the normal sales price (MuÃÆ' ±iz and Schau, 2007). Apple has maintained a high price point for its products by avoiding sales promotions that offer price discounts. The automotive discount wars of the late 1990 and early 2000 showed automotive companies that discounting prices actually hinder bottom line revenues (Baily et al, 2005). Uses of Direct Marketing in Marketing Communication This process represents one that includes mailing special offers and inducements to customers and target audiences that are an important generator of sales (Fill, 2005). Huge customer relationship data bases are compiled using point of sale information from dealers and stores, Internet sale websites, customer service intake calls and other methods (Tapp. 2008). It aids in understanding purchase patterns, demographics, and frequency of purchase that are used to put together special mailings. Insurance companies, banks, supermarket chains and many service type industries make extensive use of this method. Todays electronic mediums such as the Internet, and smartphones have expanded the effectiveness and efficiency of direct marketing (Persaud and Azhar, 2012). The challenge that marketers face today is that the compiling of these customer relationship databases, along with purchase and contact records has become common practice for large firms (Neslin et al, 2006). The increased c ompetitiveness of firms within varied industry classifications, along with new affordable database software and storage systems means this field of marketing communications has undergone a transformation process (Wilson, 2011). This means that mid-sized and smaller forms are able to effectively use the sales generation benefits of direct marketing in their overall efforts. The new challenge thus represents the creative crafting of customised approached using printed materials (mail) and electronic distribution devised to appeal to customers and target audience using more specialised parameters (Palmer and Loenig-Lewis, 2009). Knowing when customers might seek to replace a product or upgrade their insurance, are keys to effectiveness under direct marketing that helps to generate leads and inquiries. The challenge that faces marketers is knowing how and when to prospect for sales and customers to induce them to take action, and purchase. The modern interconnected nature of physical locations, Internet websites, emails, online customer service and other areas represents a highly proactive customer environment for every phase of the direct marketing experience (Palmer and Loenig-Lewis, 2009). The understanding of the increased immediacy in reaching and providing consumers ways to receive, or get answers to questions is key to all of the marketing communication process mentioned herein. How Public Relations Contribute to the Marketing Communications Process This represents an underutilised form for most firms as they fail to understand the importance of keeping the public informed of developments (Krimsky, 2007). The Internet age has given rise to increased scrutiny concerning all aspects of company operations, products and shortcomings (Krimsky, 2007). Curtin and Gaither (2009) define public relations as the process of supplying stakeholders and the general public with information regarding its operations. However, in todays information age, companys face new challenges represented by the increased availability of positive and negative comments by bloggers, product reviewers, and comparative product sites (Droge et al, 2009). The avenue to address these areas represents public relations releases in print, the Internet along with video chats, video conferences and other means highly successful marketing companies such as Apple use public relations to introduce new product innovations, releases, information on upcoming developments and other aspects of operations and products to keep the companys name and activities in front of the public (Cornelissen, 2014). The challenge faced by marketers is to take advantage of the climate for increased information consumers crave, use this as a positive vehicle that works in consort with other marketing communications processes. This approach represents a highly sophisticated and coordinated approach that looks at marketing communications as a whole, as opposed to piece meal operations. Subject Conclusions Whilst it is convenient to think of the marketing communication process in terms of large companies, this does not necessarily provide the needed examples to understand the best approaches. There are countless examples of large companies that have spent huge sums on marketing, only to be out manoeuvred by smaller companies that established a more focused and connected approach to engage consumers. The main message that was uncovered throughout this examination is that each potential to communicate with the public represents a selling opportunity using the most cost effective and attention getting means available. Todays Internet and varied approaches to aid in the coordination of advertising (using Internet banner ads), personal selling (using customer service), sales promotion, direct marketing (using email and mobile technologies, along with carefully crafted public relations are examples. The hallmark of successful marketing communications is a consistent theme and message de livery that utilises all of the processes. The challenge faced by marketers is not the size of budgets, but how to obtain maximum exposure, message delivery and consistency that combats competitive efforts and strikes an accord with consumers. This entails the use of all of the processes using memorable messages that consumers can connect and relate to, and then delivering on these promises. References Baily, M., Farrell, D., Greenberg, E., Henrich, J., Jinjo, N., Jolles, M., Reinesd, J. (2005) Increasing Global Competition and Labor Productivity: Lessons from the US Automotive Industry. (online) Available at https://www.frbsf.org/economic-research/events/feed/4_IncreasingGlobalCompetition1.pdf Baker, M., Hart, S. (2008) The Marketing Book. London: Elsevier. Chan, J., Zhenhui, J.., Tan, B. (2009) Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image. Engineering Management. 57(3). pp. 369-370. Cornelissen, J. (2014) Corporate Communication: A Guide to Theory and Practice. London: Sage Publications. Curtin, P., Gaither, T. (2009) Privileging Identity, Difference, and Power: The Circuit of Culture As a Basis for Public Relations Theory. Journal of Public Relations Research. 17(2). pp. 95-97. Droge, C., Stanko, M., Pollitte, W. (2009) Lead Users and Early Adopters on the Web: The Role of New Technology Pro duct Blogs. Journal of Product Innovation Management. 27(1). pp. 71-75. Fill, C. (2005) Marketing Communications: Engagements, Strategies and Practice. Harlow: Pearson Education. Finne, A., Gronroos, C. (2009) Rethinking marketing communication: From integrated marketing communication to relationship communication. Journal of Marketing Communications. 15(3). pp. 184-186. Gilbody, S., Wilson, P., Watt, I. (2005) Benefits and harms of direct to consumer advertising: a systematic review. British Medical Journal of Quality and Safety. 14(6). pp. 248-249. Gronroos, C. (2004) The relationship marketing process: communication, interaction, dialogue, value. Journal of Business Industrial Marketing. 19(2). pp.103 105. Hendershott, T., Zhang, J. (2006) A model of direct and intermediated sales. Journal of Economics Management Strategy. 15(2). pp. 283-285. Kelly, L., Jugenheimer, D. (2008) Advertising Media Planning. Armonk: M.E. Sharpe. Krimsky, S. (2007) Risk communic ation in the internet age: The rise of disorganized skepticism. Environmental Hazards. 7(2). pp. 161-163. MuÃÆ' ±iz, A., Schau, H. (2007) Vigilante Marketing and Consumer-Created Communications. Journal of Advertising. 36(3). pp. 38-40. Neslin, S., Gupta, S., Kamakura, W., Lu, J., Mason, C. (2006) Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models. Journal of Marketing Research. 43(2). pp. 207-210. Palmer, A., Loenig-Lewis, N. (2009) An experiential, social networkà ¢Ã¢â€š ¬Ã‚ based approach to direct marketing. Direct Marketing: An International Journal. 3(3). pp.168 172. Persaud, A., Azhar, I. (2012) Innovative mobile marketing via smartphones: Are consumers ready? Marketing Intelligence Planning. 30(4). pp.423 425. Piercy, N., Rich, N. (2009) Lean transformation in the pure service environment: the case of the call service centre. International Journal of Operations Production Management. 29(1). pp.56 61. Ross, W., Dalsace, F., Anderson, E. (2005) Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis. Business Horizons. 48(1). pp. 28-31. Shimp, T., Andrews, J. (2013) Advertising Promotion and Other Aspects of Integrated Marketing Communications. London: Cengage Learning. Smith, T., Gopalakrishna, S., Chatterjee, R. 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The Cycles Approach For Children With Severe Speech Sound...

The purpose of this evidence based research paper is to evaluate the efficacy of the cycles approach when compared to the traditional articulation therapy approach in the treatment of children who are highly unintelligible. The Cycles Phonological Remediation Approach (Hodson, 2011) is a treatment method for children with severe speech sound disorders. This approach targets phonological pattern errors in a sequential manner. During each cycle, one or more phonological patterns are targeted and after each cycle is complete, another cycle begins. Recycling of phonological patterns continues until the targeted patterns are generalized into the child’s conversational speech. The cycles approach is meant to mirror typical phonological development in children (Hodson, 2011). The components of the Cycles Phonological Remediation Approach were developed from theories of phonological development, principles of cognitive psychology, and ongoing research in phonological acquisition (Hodson, 2006). Hodson proposes that children who are highly unintelligible would benefit from a treatment program that targets pattern errors in systematic cycles and uses auditory bombardment in combination with practice activities during therapy sessions. Clinicians interested in employing this method could benefit from research that answers the question- â€Å"is the cycles approach more effective than the traditional articulation therapy approach in the treatment of children who are highlyShow MoreRelatedProblems Associated With A Severe Phonological Disorder Essay1220 Words   |  5 PagesKara-lynn is a 3 year; 6 month old female presenting with a severe phonological disorder. 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Tanglewood free essay sample

The environmental scan for Tanglewood is very complex. According to the scan, there is a consistent supply of qualified individuals to fill managerial positions; however, it has been determined that Tanglewood may experience difficulties completing this task for several reasons. First, retail is often viewed as an undesirable market for recent college graduates. Secondly, many associate retail with working long hours, low pay, and frequent conflict with lower-level employees. These factors lessen as individuals move up in management, but many qualified candidates dont want to invest years of employment to reach this goal. Lastly, the hiring policy at Tanglewood requires employees to enter as store associates and slowly move up the hierarchy. Tanglewood strives to promote extensively from within, and its internal staffing strategy is seen as the real strength for the company, and a tool to increase the retention of lower level employees. Markov Analysis Action Plan According to the forecast of labor requirements found in Table 1. We will write a custom essay sample on Tanglewood or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1, next year’s projections suggest Tanglewood will need 4. 845 store associates, 42 shift leaders, 105 department managers, 21 assistant managers and 5 store manager. Based on Tanglewood’s practice of hiring internally, our hiring efforts will focus of hiring additional store associates. We will hire additional sales associates to met our staffing needs and to fill any vacancies created through our internal efforts to fill existing managerial positions. We will also strive to met our qualitative staffing objectives through making small adjustments in our organization’s recruitment efforts to employee a better quality of employees, develop talent and have an exceptional workforce. We will do this by erasing the negative perceptions of the retail industry. The first step to completing this task involves making adjustments to our employment arrangements. Flexible schedules will be offered to support a healthy work-life balance for employees. Also, Tanglewood will actively participate in campus job fairs, recruitment efforts and partner with local universities to be more visible in the community as a preferred employer and an employer of choice. It is also suggested that Tanglewood develop a management training program to recruit and retain promising college graduates. This program will use the Tanglewood philosophy of starting from the bottom and moving up to allow management trainees to be exposed to Tanglewood and its organizational culture and philosophy. For current employees that show promise, Tanglewood should create a management mentoring program that will allow them to partner with members of management. This partnership will expose high-speed and promising employees to a wealth of feedback, knowledge, experience, guidance and leadership needed to be successful in the Tanglewood family. Flex or multi-tasked work environment should be created allowing employees to work in and learn multiple departments and job functions. This promotes developing talent through developing new skills sets. We also suggest creating an employee appreciation campaign to allow employees to acknowledge each others’ efforts and hard-work or to simply say thank you. This campaign can include the disbursement of thank you points that can be used by employees to obtain discounts on merchandise purchased in the store or online. This effort promotes morale and employee appreciation. To continue with the employee appreciation pilot, Tanglewood should administer a semi-annual employee survey. This survey will serve as a report card for Tanglewood to determine how effective or ineffective they are in employee appreciation, and meeting its organizational goals to its employees. Disparate Impact Analyses After examining the percentages of employees represented across demographic categories for Tanglewood and the labor market, it is determined there are particular classes or jobs where the representation within Tanglewood appears to be out of line with the available workforce. The percentages employed for females and minorities is less than what would reasonably be expected by the availability percentage for shift leaders; 68. 9% and 70. 6% respectively. the percentage employed for females and minorities is less than what would reasonably be excepted by the availability percentage for department managers; 78.8%. To address this matter, Tanglewood needs to establish a incumbency percent goal to move the demographics representation in line with the available workforce. The best option to achieve this is to solicit employment through advertisement that will be target at the protected party. Adjustments are required; however, this is a goal that can be achieved within the current year. Efforts should be made to solicit external hires to better represent the party in whole.